KOREAN IP · GLOBAL BUSINESS
TOING × TOSHU · Korean Character Licensing
TOING × TOSHU is a Korean social media character IP known for affectionate, witty expressions and relatable emotional storytelling.

Character and content
The IP connects with fans through short-form social content and everyday emotions, extending character appeal into products and brand experiences.
Licensing and brand collaborations
Licensing with HAHAMA Thailand and a collaboration with LOTTE CINEMA in Korea extend the IP from social media content into products and brand experiences.
Partnership enquiries
Tell us your proposed merchandise, food and beverage, retail or brand promotion concept and target territory. Rights, commercial terms and approved artwork usage are confirmed for each proposal.
Discuss a partnership
Share your selected IP, territory, collaboration type and timing.
ceo@characterlink.co.kr ↗