Toing
Active · the cute and lively lead
Soft and sweet like a strawberry mochi. Playful and charming, with occasional grown-up depth.
- Catchphrases
- Kyaaa · Heheh
- Likes
- Toshu · desserts · hearts
- Hobbies
- singing · dancing · traveling
HoneyBunny Toing × Toshu
허니버니 토잉×토슈
SNS viral rabbit duo · Gen Z couple IP
Gallery
Visual Gallery
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IP Profile
HoneyBunny Toing × Toshu — Detailed Profile
Soft and sweet rabbit duo — cuteness, playfulness, and healing messages
Character Cast
Toshu
The dependable supporter
Calm and mature like a sturdy stone. Sensitive and steady, offering warm advice and comfort.
- Catchphrases
- Uhit · Zzz · Cuckoo
- Likes
- Toing · staying home · sleeping
- Hobbies
- cleaning · cooking · woodworking
Digital Reach
304K Instagram Followers @toing.official
330M views Cumulative Reels Views
37.37M views Top Single Reel Views
9,510,000+ Total Likes
36,000+ Avg Likes per Post
450+ Reels Produced Mar 2023-present, 3 per week
270+ Total Posts 10+ uploads per month
Follower Growth Trajectory
| Period | Followers |
|---|---|
| Mar 2023 | 0 |
| Aug 2023 | 1,170 |
| Dec 2023 | 96K |
| Jul 2024 | 237K |
| Dec 2025 | 303K |
| Mar 2026 | 304K |
Fandom Profile
| Segment | Share |
|---|---|
| Female Share | 71% |
| Gen Z/MZ (18-34) | 80%+ |
| Korea | #1 |
| United States | 11.7% |
| Indonesia | 6.1% |
| Thailand | 5.4% |
Verified Collaborations
| Partner | Scope | Result | Period |
|---|---|---|---|
| Photoism (Seobuk Inc.) | Photo frame sales | 41,347 units · KRW 182.38M (3 weeks) | Oct 9-31, 2024 |
| iRecipe (Sunjin Beauty Science) | Sticker promotion | 6,000 units sold out in 10 days | 2024 |
| Photoism | Q3-Q4 2025 renewal | Consumer price 4% · with MG | Sep 2025-Jul 2026 |
2026 Confirmed · Imminent Deals
| Partner | Scale | Schedule | Status |
|---|---|---|---|
| Lotte Cinema | 110 stores nationwide · NFC plush keyring + goods | Aug 2026 launch | Licensing contract signed |
| Korean coffee franchise (Brand T) | 600-2,000+ stores · seasonal merchandise | H2 2026 (Oct-Dec) | Finalizing |
| Hahama (Thailand) | Nationwide game-theme-parks · character cards · arcade units · 51 photocard SKUs + plush | Jul 2026 launch (Thailand-wide) | Licensing contract signed (Apr 2026) |
| Bakery franchise (1 brand) | Brand collaboration | 2026 | In discussion |
Strategic Roadmap
- Jul 2026Hahama Thailand — establish global expansion foothold
- Jul-Aug 2026Lotte Cinema nationwide large-scale campaign launch
- Oct-Dec 2026600+ nationwide coffee store seasonal collaboration
- Q1 2027Direct entry into North America and Japan (Global 2.0)
Expansion Opportunities
- Plush keyrings, tarpaulin bags, ready-bags — Gen Z/MZ fashion items
- Cushions, rugs, floor mats — single-household living goods
- Casual mobile game "Toing Pop" (launched Mar 1, 2026, watermelon-game format)
- 3 new videos per week — sustained viral engine
Official channel: https://www.instagram.com/toing.official
Licensing Proposal · Meeting Request
For new licensing or collaboration proposals, please review our company profile first and contact the CEO.